This is a YouTube video titled "True Value Drives Real Loyalty!! 🔥" containing a motivational talk or presentation focused on business strategy and client relationship management, emphasizing adding value and creating loyal customers through meaningful conversations and commitment. The speaker discusses industry practices and the importance of client care. The content is from November 11, 2024.
We don't beg our database for business. We add massive value. And the byproduct are referrals. So meaningful conversations. Can you compel a prospect to take action and commit to meeting with you? Like, I have a buyer that I'm working with, so this whole week I'm going to give to that buyer that may not even buy. In the old days, they wouldn't even have that buyer under agreement. Thank the Lord that the NAR settlement came through. And now we have to get buyers under agreement before we start working with them. The biggest blessing that the industry still, most of the industry doesn't realize, that's where leverage, average client care ultimately comes into place. And you may not be in a position now where you can even think about that, and that's totally fine. But when you do this process correctly, the byproduct is a raving lunatic fan that is going to climb to the top of the biggest mountain in your city and sing from the rooftop. They're going to stop. People in restaurants go over to a table where they heard someone say, like, I'm thinking of selling my home, and they're going to interject into that conversation.
