Truth About Zillow Leads! 😳☎️👁 #realestateleadgeneration #zillow #larshedenborg

29 Mar 2023

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Short spoken monologue explaining how Zillow’s lead-generation business operates financially (selling contact information to agents) and contrasting that with how a typical real-estate agent is paid (only on closed transactions). The speaker cites Zillow’s public financial statements and a per-lead revenue figure (~$997 on average) to argue Zillow’s incentives differ from an individual agent’s incentives.

And I see agents do this, they go to their sphere and go, did you know Zillow made $2 billion last year selling your contact info? You can go through their public statement says, on average, the number of leads that they connect with agents, they make about $1,000, $997, according to their 2021 financial statements. By giving a lead to an agent, well, that's different than go, what do I do? I only get paid if I do. If you think I add value and you actually close a transaction with me, you choose not to work for me, to go to another agent, I don't get paid. I don't get that thousand dollars for collecting your info and giving it to somebody else. And that. And so you stop trying to play just, hey, the same game as Zillow. And you point out Zillow's in a different environment than the average agent is.