Turn Open Houses Into Lead Magnets: Engage Your Neighborhood

17 Dec 2024

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Practical advice for real estate agents on turning open houses into local lead-generation events by proactively engaging neighbors. The speaker recommends calling nearby residents mid-week (e.g., the Wednesday before a Saturday open house) to invite them and introduce yourself, then door-knocking the afternoon before (e.g., Friday) covering roughly 25 houses to the left, 25 to the right, and 50 across the street. The goal is to recruit well-connected neighbors to attend, build rapport, and convert them into a referral/sales force and future listing opportunities.

Questions this video answers

The Wednesday before the open house (example given for a Saturday open house).

The day before the open house, in the afternoon (example: Friday before a Saturday open house).

Approximately 25 doors to the left, 25 doors to the right, and 50 across the street.

Everybody wants to pick their own neighbor. So for your next open house, do two things. The Wednesday before, let's say a Saturday open house, you're simply going to call that neighborhood. It's not a cold call. You're simply introducing yourself and inviting those neighbors to the open house so they can help pick their next neighbor. The day before, let's say the Friday before, in the afternoon, you're going to door knock. 25, 2550, 25 doors to the left, 25 doors to the right, 50 across the street. And as a result of this, you will get the neighbors that are well connected to come to the open house. You'll be in rapport with them, and they will become your sales force. So you'll generate multiple listing opportunities using these tactics.