A real estate agent explains how to generate deals from your existing contacts through consistent outreach. The strategy involves 60 touches per year using direct mail, postcards, newsletters, and giveaways to keep your name in front of prospects.
60 touches per year
You have to commit to 60 touches per year. 30 touches is not going to work. 20 touches is not going to work. I think I sent something direct mail five months ago to the database. I would do direct mail once a month. So me personally, I would do eight postcards and four newsletters, quarterly newsletters with eight postcards. And the postcards would probably coincide with lender sponsored giveaways, six per year. And postcards would usually like Valentine's chocolates, Thanksgiving pies. They pick them up in the office paper shredding event. Someone did a donate or dump. They had a Habitat for Humanity come to their neighborhood. They have a Habitat for Humanity truck and then a local personal dump service come and donate each of those. There was no real cost and they had a coffee truck. The thing I like about a low cost giveaway type thing is that you get credit for asking the whole database if they want a pie. For example, 10% of the database take you up on it. We had a thousand people in our database and we gave maybe 120 pies away. Some people are like, heck, yeah, I'm driving 20 minutes out of my way to get a $7 piece.
