Short motivational guidance for real estate agents arguing that the industry has permanently changed: referral-driven business is no longer reliable due to information overload and shortened attention spans. The speaker advises agents to use video across the entire client journey to stay top-of-mind and drive interest throughout the sales funnel.
The game we're playing in real estate has changed forever, right? Gone are the days where you could service a client and then expect to get referrals just because you did a good job. The landscape in terms of information overload, your past clients, people that know you, maybe like you, maybe trust you. They're not thinking of you because they're bombarded with news and videos and YouTube and social, and their attention span is not what it used to be. So when it comes to using video in your business, it's your job to stay top of mind with your clients and just understand that the top of your business funnel all the things you can do to get people interested in using you as their agent. Video has to infiltrate all of it and every point of the journey.
