Real estate agents often get trapped doing urgent tasks instead of important ones. The speaker pushes time-blocking and building a contact database of several hundred people with a 10-15% conversion target. He built this system to escape the chaotic, low-income childhood he grew up in.
We'll say, well, this is a deal that's blowing up. Surely I need to go. After that, we're focusing on the urgent, not doing what's important. It's not urgent that I work out today, but over time it's really important because I may die of a heart attack if I don't keep my health together. It's not urgent that I don't eat a donut today, go off the rails in my diet. But it's really important because I want to maintain my physical body so I can be healthy into my 60s and 70s. This is the E myth. The E myth is that you're trading in all these super urgent things and you're ignoring the things that are really important, like the business, building time blocks or the most painful one. The build your database. The five hours a week you need to put in to build a database for as many weeks as it takes to get a clean database of 250, 300, 400, 500 people that you can convert 10 to 15% into a closing if you do those activities, those two things, having the ideal week and then knowing why you're doing it and having a clear vision for it and for everyone is a different vision. When I first got started, it was provide a lifestyle for my family that we never thought was possible. And that was like word for word. I read it every day. I grew up with no money, super chaotic childhood, and I didn't want that for my family. So I knew if I put my head down, I surely could figure out this business and give us a life that we didn't have.
