eXp Realty uses a seven-level profit-share model similar to Keller Williams, not a pyramid scheme. The founder takes 6% off the top, and agents get stock options, healthcare, training, and revenue share. eXp is growing twice as fast as ReMax and Keller Williams.
Questions this video answers
Seven levels of profit share.
6% royalty (described as revenue share off the top).
Five ways to earn stock.
He claims eXp is growing twice as fast as ReMax and twice as fast as Keller Williams.
So number one is that EXP is just a brokerage. You know, there are folks that, when they hear the term exp, including myself back in, you know, a couple years ago, it's just this visceral reaction, like, okay, you're the, you're the seven dozen, like seven dozen times someone's reached out to me in my local market and they're all crappy agents. They're all, you know, they all just want me to join their downline. They all like that sort of thing. EXP is just a brokerage. EXP has chosen the model to grow based on the same model that Keller Williams, the same company that's forever, you know, the top of the top in our industry grew their organization. So they chose seven levels of profit share. They had to do profit share because they have a lot of infrastructure and they have to guard against. They couldn't take anything off the top. Except Gary. Gary does take a 6% royalty, which is revenue share off the top. Everyone else in the organization gets profit share, which is vastly different. And so exp modeled the 7 levels of revenue share on the 7 levels. Right? That's where the similarities end. Agents are excited about EXP because EXP is, is, is a, an awesome brokerage. It provides tech training, the cap, the cut, healthcare stock, you know, five ways to earn stock and revenue share if you choose to participate in it. So that's the way that it's growing. It's already a proven model to grow a real estate brokerage, and it's growing twice as fast as ReMax did and twice as fast as Keller Williams did. So like I said in the intro, we're not trailblazing at this point. If you've just said no so many times, you don't even know why you said no to exp. You have to just slow down a little bit to consider why am I really saying no to this platform.