Lars Hedinborg explains why core values matter for business leaders and how to pick real ones instead of aspirational ones. He breaks down three mistakes: choosing values you wish you had, listing basic requirements, or stumbling into them by accident. Your values should actually guide who you hire, fire, and reward.
About 20,000 people.
45 minutes.
Hey, Real Estate B School community. Lars Hedinborg here, founder of Real Estate B School. And I am excited today to go through probably one of the biggest breakthroughs I've had in my business has been in the area that I'm going to go through today. Before I get into it, I've got to unpack our mission because it's everything I work toward in this coaching program and in what we do, even in the content that we give out to the community. And our community is growing. It's about, I gotta say, it's about close to 20,000 now that just sort of exist in the B school community, which is awesome. So really just want to keep delivering content and valuable content to all of you if there's ever an opportunity to serve you at a higher level. All of these emails and all of our posts have a button to basically get on the call, get on a call with us for a free coaching session. So make sure you take advantage of that when the time is right. In the meantime, we will serve you at the highest level. So the mission is clear, is to build a highly profitable business through the use of sustainable systems and empower people to systematically increase your net worth and time away from the office. Okay. It's all about time and money freedom. That is what we're doing at Real Estate B School. So one of my mentors tells us. Tony Robbins. One reason so few of us achieve what we truly want that we never direct our focus. We never concentrate our power. Most people dabble their way through life never deciding to master anything in particular. And I know that is not you if you are consuming this stuff. Right. Real Estate B School is Real estate Business mastery. So the tool that we're going to unpack today is our core values developer. And I do think this is an extremely misunderstood but super critical business principle if you're following along in the toolbox. So this is the new toolbox. You check out realestatebschool.com you'll see the entire toolbox and the process and the model that we follow. There's six key drivers. Really cool the way we've laid out here. But we are. This is about walking the talk and real versus preached core values. And so as a leader in your business, you can't say one thing and do another. Right? Your people will see what you're doing. Then they'll know you're not walking your talk. You must inhabit your core values. Saying you value something is not the same thing as feeling it in your DNA. The best leaders don't preach they lead by example. You have to commit to living your core values every day. When I first put my core values together, that wasn't the case. It was copied from a few other businesses and partly borrowed from a book that I had read, the Traveler's Gift by Andy Andrews. And it was, it wasn't who I was and it wasn't who my team was. Yet to proactively seek out your personal blind spots or your blind spots as a leader on a daily basis, that is tough to take inventory on yourself on a daily basis and your own failures and own your failures. And this is something that I've made some decisions on my team that weren't good and I've always consistently owned those. And you must live and breathe your core values in all that you do, including hiring, firing, rewarding and coaching. So you know, right now, if you have a sort of set of core values, but they don't come into your hiring practices at a deep level or you're firing or you're rewarding people or you're coaching people, you do not have core values that are part of your business. So what are core values? First of all, they're obviously aren't copied from someone else, another business or taken from a book, but they're deeply ingrained principles that guide all of your actions and they're cultural cornerstones. So they live and breathe in your, your business and you cannot compromise your core values either for convenience or short term economic gain. And they're the source of your distinctiveness. So they're different for every business. And you have to maintain your core values at all costs. Real quick, I want to go into different types of values. This is the mistakes people make is that a lot of times they say I want to be this right? So that's aspirational, but it's not who you are. It's not what makes you sort of makes up the DNA of your business. And then there are permission to play values which, you know, we have to, you know, trust and mutual respect is a core value. Not really a core value. It's just like you got to be a good person. That's a permission to play on the team. And accidental values that. Well, my team is at Silicon Valley Valley Valley and we wear jeans and a T shirt. And then so casual attire, you know, or casual atmosphere. Casual atmosphere or laid back approach to real estate is a core value. Not really. That's just accidental. You can't not hire people onto your team because they don't fit that. And taking on an initiative with your core values has nothing to do with building consensus. You're imposing a set of fundamental, strategically sound beliefs on a broad group of people and it may be an uncomfortable process. You have to brace yourself for that. So the large group core values are simple and I hire by these, we fire by these, we review our staff and agents by these, and we also coach people by these if they're not hitting the core values. Number one, we hustle and work hard. We embrace accountability and discipline. Number two. Number three, we have a positive attitude. Number four, we have a growth mindset. Number five, we create raving fans and those are part of who we are. So what are your takeaways and action items? Our Are you ready for a coaching session? So if you're ready for a free coaching session, click on the link below and we will add as much value as we possibly can during a 45 minute coaching session. So take action right now on either the subject of core values and really get a meaningful set of core values in your business or take action and book a coaching session. We'll talk to you guys soon. Bye Bye.
