What's Holding You Back? ❓✋ #larshedenborg #financialfreedom #realtor

3 Mar 2023

Watch on YouTube

Short motivational/business talk (YouTube) encouraging realtors to increase income-per-hour by delegating low-value tasks. The speaker introduces the "Business Freedom Index" as a framework for measuring income versus time, lists common administrative and operational tasks (showings, paperwork, marketing coordination, signs, photography, MLS entry) that should be delegated, and urges focus on high-dollar, productive activities called DPAs. The piece prompts listeners to identify what they must stop doing to reach a three-year aspirational goal.

In terms of the money you're generating, the income versus the unit of time you're putting into the business, right? That's Business Freedom Index. Where do you want to be? What's aspirationally three years from now, where do you want to be? And when you think about where you are and where you want to be, what's holding you back? What are the things you must stop doing? Are you showing homes on evenings and weekends when you can hire a showing agent? Are you involved in paperwork? Marketing coordination, Listing coordination, closing coordinating, right? Are you doing all the administrative jobs in your business? Are you running signs around town? Are you taking your own pictures? Are you entering listings into the mls? All these things that you're occupying your days with, think about the dollar per hour that you could have someone that is better suited to do them anyway so that you can focus on the highest and best use for your time, the highest dollar. Productive activities. We call them DPAs.