This is a YouTube video titled "What's The 1 Thing That Will Change Everything For Your Business?" containing a motivational talk or presentation from October 15, 2021. The speaker, Brett Hoffman, discusses strategies for real estate agents to improve their sales consistency by focusing on building the habit of having meaningful daily conversations with decision-making adults about real estate.
Questions this video answers
10 (or 15–20) meaningful conversations per day with a decision-making adult about real estate.
66 days (explicitly stated: "it's not 21 days, it's 66 days").
The One Thing by Gary Keller.
Let's say you're struggling in an area of your life and so let's take it, take it to real estate and you're struggling to string. Let's just take it as a solo real estate agent. So this applies to, you know, if you're a solo agent thinking about building a team or if you're a team leader and you're coaching real estate agents, you're struggling to get consistently consistent sales. Right. Let's say you're not hitting the minimum standard of your team or you're not 2, 3, 4 sales a month if you're a solo agent. What? What? How can we break down to the most basic level? What's the one thing? Right. Sean mentioned the book the One Thing by Gary Keller, which is an awesome resource by the way, as a salesperson, what's the one thing that at the most basic level that we can master over time or pay attention to over time, build it into a habit over time that will change everything for us. And Sean in the podcast, he talks about just the habit of conversations, 10 meaningful conversations a day, or 15 or 20 every day with a decision making adult about real estate. Right. If we could. And the studies show that it's not 21 days, it's 66 days. So if we can lean into that one activity for 66 days, we will now identify with the fact that we are a salesperson, that it's non negotiable, that we're going to have our minimum standard of conversations, meaningful conversations every day, no matter what.
