A brief conversational excerpt advising business owners—especially team leaders and coaches—to prioritize serving the client (or agents) over being in love with growth or the business itself. Speakers reflect on the tension between technical work and building the business, urging a return to original motivations and greater patience with clients who face similar operational challenges.
But it's easy to get caught up in the growth mindset so much that we lose sight of who we're serving and why we got into it to begin with. And I think one of the best things to remind ourselves of is to refall in love with the client. You know, and if you're, if you're a real estate team leader, maybe that means more re falling in love with your agents than the end consumer. And that's, that's fine. It might mean both. But I think for team leaders, if you've been in the game for a while, I think the challenge is to focus. Yes. Set your goals. Yes. Build the systems. Yes. Do the stuff. Will keep on pushing the team forward. But fall in love with the right person and that's the person that you're. You're serving. Like Jay Abraham says, you always want it. Like, don't be in love with the business, be in love with the client.
Yeah, that's awesome. And it is. You know, you get to the point where, and I've reached it in different businesses where you're so stressed because you're involved in the technical work alongside of building the business side of things, where you can't help but have less patience and not give time to where time needs to be given. So it's a really interesting and super convicting for any business owner is to just remember that I got into coaching because it was hard for me to do what I did because I did it on good margins, I did it on systems. I did it without overpaying or buying a bunch of crap lead sources or, or whatnot. And then just to realize that my clients are struggling with those same things, I think that's really, really important.
