Where the Real Money is Made in Real Estate!

A real estate strategist explains how to make money in real estate through lead management. The focus is on pipeline mentality, email drip campaigns, and tools like Top Producer to keep seller leads engaged and converting.
All right, so just like on the buyer side, it's lead management. You've got to have a pipeline mentality. And the same system you use to reach out to people in your database is the same approach you're going to use to reach out to sellers in your, in your database. And so maybe it's not the full 60 touch, but it's at least the market snapshot for sure. It's at least the viral videos for sure. And I would say even the direct mail probably don't want to invite them to an event or, you know, I would probably add them to the pies and to the chocolates, but make sure they're legitimate leads. Make sure your database is clean if you're going to do that. There is a seller email drip campaign actually works pretty well. We run it out of Top Producer. So we use Top Producer for our, our seller lead management process. And it doesn't. I don't care what you use. You can use Boomtown, you can use Commissions Inc. But you just want something that can do email drips. I like the market snapshot feature because it has me as the. Those listing alerts are pretty powerful if you've ever seen them in Top Producer. So here is what we use for drip emails. There's also a USP version of this, so I've got two versions. So it's real simple. You can swipe and deploy these. I haven't gone deep and tested these to the extent they could be, but this is something that works really well as a backstop. This is in addition to the market snapshot, the 12 direct and the 24 videos. So they're getting content. You're becoming an expert in their mind. And there's just a link to, you know, the buyer search engine, and pretty much everyone has a testimonial on it. It's a pretty good format. You could swipe out that I want to get after it here because we are already a good chunk in here. Abc. Same thing. If they're, if they're hot to list, it's every week. If they're 30, 90, 14 and 90 to 180, it's every 30 days.










