A real estate coach hired an AI assistant named Emma for $1,500 a month to work 24/7, but fired her after months of training when she couldn't adapt to changing conditions or match human judgment. AI tools like ChatGPT can help agents pull market stats, but they won't replace the emotional intelligence and local expertise that close deals.
Questions this video answers
Emma
Real Estate Beast Pool
Approximately $1,500 per month
About three to four months
Yes — the speaker describes Emma as working 24/7
AI does not adapt to changing market conditions. You are the market expert. Your job is to establish authority, albeit through authenticity, but establish authority in your market as the go to expert. And I just believe in my soul that AI is not going to be able to step into that role for you. People want to know that they're entrusting their largest purchase or their largest asset. If they're buying or selling, they're entrusting that asset with somebody that absolutely knows what they're talking about. And I just don't think AI is going to step in there. And you could use AI to pull up some market stats, especially a tool like Perplexity. I use Chat GPT as well. And I'll kind of go through like, you know, different scenarios that I'm running through in business. I will say this, though. I was very hopeful that I had hired the perfect employee to my real estate coaching company, Real Estate Beast Pool. This employee was 1500amonth. I think it was 1500amonth. And this employee worked 24, 7. Awesome. Emma was her name. Emma was A.I. not a magical lead generator. You know, they don't have human judgment or emotional intelligence. You're not going to, you know, follow your brand. I gave Emma the longest, like three or four months. Just constantly. You could just tell. And we tried to train Emma and we worked on it, worked on it, worked on it. They said if you just train the AI, they will do what you need them to do. And it never works. So I had to fire Emma. It was sad. I was hopeful, you know, that this was the one employee that never needed to take a vacation or never, you know, needed to take a day off or never needed to sleep and it just didn't pan out.
