Consistency beats intensity. Hit 80% of your daily targets over months and years, not just 90-day sprints. In real estate, feed your customer database every day and let the compounding work.
I tend to get into something like I'm all excited and I'm doing 15,000 steps instead of 10,000. And he said, just relax. The goal here is consistency and you don't want to burn yourself out. I'm good. If you're hitting 80% of what you need to be doing every day. And just the consistency. And he's talking years of consistency, he said it is so much easier to stay in shape than it is to get in shape. So he said, and I've done this about 10 times where I've like gained the 30 pounds. Let me push for 90 days. In 90 days I can lose the weight. Let me get fat. That again. And. And so in business, it's the same exact thing. It's like going through and spending the 90 or 180 or 365 days to completely dial in your database. Get in the habit of feeding it daily. Where people are regularly receiving value that's helping them in their actual life. That is something that you're going to have to figure it out at some point and it's going to be a muscle that you're building and it's more the consistency and anything else. You're not going to want to get your business in shape. Most days, just do the work and over time you'll build the muscle and you'll see the fruit.
