Gary Vaynerchuk explains how real estate agents can build authority online in 2025 by being authentic and focusing on market expertise. He emphasizes personal content pillars and references his books on marketing and attention trading as core strategies.
The approach we want to take online is that we want to build authority through authenticity. So I'd rather have you, instead of doing like a just listed or even like a property tour on video, I mean, I guess that's okay. I'd rather have you be known as. This is the person that comes online every Friday and they know every number in the market. They know exactly what's going on in the market, how decisions made by the Fed are impacting interest rates, are impacting buyer traffic on the local level, or they know about this new construction development and the floor plans and the pricing, and you're choosing lanes that you're going to be an expert in, and that's how you're building authority and then also bringing your personal into it. If you're into fitness or your faith or you're into finances or whatever you're into, those are the content pillars that you're going to create content about. And it's a jab, jab, jab. Right Hook is a book by Gary Vaynerchuk and I've just started getting back into him. He's actually quite brilliant if you can get past the potty mouth and the cursing. He's actually brilliant when it comes to marketing and his new book, Day Trading Attention is really on point.
