Lars Hedenborg (SPEAKER A) delivers a coaching monologue arguing that real estate agents often quit before their lead-gen systems produce results. He contrasts marginal early success with later systems thinking (e.g., cultivating a database of ~50 advocates, consistent engaging social posts) and stresses conviction and daily systemized work to achieve 50+ transactions per year.
Anything worth having is going to require some effort and take some time. Give this extreme example of someone closing a thousand transactions. This guy closed 13 deals the year before his wife joined him. He left a corporate job and was marginally successful for his first four years. But then he started to think more like a systems builder and lead gen systems. And what would have to be true for this lead gen lever to throw off 50 transactions or more per year? It's the consistency of it and it's having the conviction that it will. I just did this the other day in a coaching call. I said, is it possible that you could spend this year finding 50 people in your community that would be a fan enough of your services to spread the good news of Lars as a real estate agent and bring you a closing? So 50 people, a database of 50 people to generate 50 closings. Everyone, I think at 27, everyone raised their hand but no one's actually approaching. Is it possible that, that you could interact properly online and post stuff that's engageable, not be like everything is fricking real estate and just listed, just sold. Is it possible that you could generate 50 closings doing the right things online? It's possible if you're highly convicted around it. And then it's just coming up with what are the daily activities that I would need to do. Most agents will spend like $50 on a thing. Check the box on it. Like no, no, no, I got this thing and. And it's posting real estate related content daily for me. And there's no engagement. The algorithm doesn't even recognize it. Cause it's not natively posted through the Facebook or Instagram app. It's being so convinced it will generate closings that you do the work required to get them.
