Lars Hedenborg argues most open houses fail because agents are passive. Instead, work the room actively, hand out raffle tickets for prizes like resort stays, and collect Google reviews on an iPad to generate leads.
Five raffle tickets.
A three-night trip to the resort.
Instead of like having a sign that says enter raffle, it should be someone with one of those ticket things on their arm. There's five raffle tickets to win that three night trip to the resort. If you have a referral, who do you know looking to buy or sell? Put an agent on your team on that task or an admin that has a personality. You'd be way better off with them holding the form and the raffles and working the room than just thinking people are going to take action because people don't take action. Same thing with Google Review. Like someone walking around with an an iPad. Have you left a Google review? How about you, junior? You look old enough to have a Gmail account. Have you left a Google review? That's a raffle ticket. They're collecting these raffle tickets that ultimately are going to go. That's a beautiful way to do it, but it needs to be an aggressive, active thing. Nothing passive about it. So it's like a fun thing. So it's not like you're just annoying people. You'd have way better success being super active.
