Lars Hedinburg (founder of Real Estate B School, creator of the Million Dollar Agent method) introduces a YouTube talk about why only 1% of real estate agents sold 25+ homes in the past 12 months, calling it a "unit recession." He positions himself as an implementation coach focused on helping agents sustainably increase sales while maintaining a balanced lifestyle, and signals that practical, actionable advice follows; some viewers may choose his paid program for implementation help.
Only 1% of real estate agents sold 25 homes or more in the last 12 months. So it is a weird market. There is a unit recession. I have dedicated the last 12 years now to helping agents not only just sell more homes, but do it in a way where it's sustainable, where you can live an awesome lifestyle and still sell a ton of real estate. Serve your clients at a high level, but not lose your life in the process. If you don't know who I am, my name is Lars Hedinburg, the founder of Real Estate B School and the creator of the Million Dollar Agent method. And even though the backdrop of this convers are the tools that we provide in the Million Dollar Agent method, I want to do everything I can to give you stuff you can go out there and do right now in your real estate business. And the motivation is just some of you will take the next step with us if you need help implementing these systems. The thing that's challenging about the real estate industry is that there are a lot of things that are coming at you all the time that claim to work. We are mainly an implementation coaching company and that's the big differentiator. So if you need help implementing systems in your business, that is what we do at a very, very high level.
