Real estate agents buying paid leads waste money. Conversion rates hover around 1 in 100 closed deals, and agents keep chasing the next paid source instead of building unpaid lead generation that actually works.
I think the worst thing you can do as a new real estate agent is to think that someone that's selling you leads is going to be your answer. We work with agents that have tried 10 paid lead sources and they still come to us and ask us if we are going to be the 11th lead source that is going to be the one that works. Inevitably these leads are so low quality that if you were to get them to work at the highest level, pick any paid lead source, 1 out of 100 will turn into an actual closed transaction. You do not want to go down the path of paying for leads. There are so many other lead gen levers, as I call them, that can produce at a way higher level that will not cost you any money whatsoever.
