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Paid leads alone won't build a real estate business, just like buying an exercise machine won't get you fit. You need consistent daily habits: 10 contacts a day, 15 to 30 minutes, beats sporadic bursts of activity that only feel productive.
Paid leads alone won't build a real estate business, just like buying an exercise machine won't get you fit. You need consistent daily habits: 10 contacts a day, 15 to 30 minutes, beats sporadic bursts of activity that only feel productive.
I use the physical body analogy all the time. It's like, you know, we're the fattest country in the world and for sure we spend the most on the strategies and tactics. Oh yeah, like everybody has a Gazelle workout machine in their house that they don't use. I have powders and supplements and MLM systems. I've opted into that. Like, clearly by giving this person my credit card, I'm magically going to have like six, six pack abs. And there couldn't be a better analogy than that. Like if you want to keep your physical body in order, you need to consistently do the things that are required for that. It includes discipline around your diet and then moving your body, you know, cardio and then some strength training. Like there's no rocket science. You don't need to consult with anybody. But when it comes down to it, I don't know if it's information overload or Netflix is so darn attractive or like it's so hard to be in real estate that clients are hard. The market's crazy. Like it's multiple offers. Like when you bring that analogy to real estate, what are you seeing? These top agents and team leaders, were they really struggling?
Yeah, I think you said it in the beginning where. So why don't we just lead generate for four hours a day? And I think because that's nearly impossible to maintain, it's not, it's just not sustainable. And I think people go into it intensely and I think consistency is better than intensity. Right. So you don't have to do four hours a day, just do, just try to make 10 contacts. Right. Maybe that would take 30 minutes if you have a decent lead source. Maybe 15 minutes a day is better than what most people are doing, which is doing things to make them feel like they're being productive when they're really not being productive.
