Most agents waste money on paid seller leads, which convert at roughly 1 in 500. Instead, work your existing network, farm expired listings and FSBOs, and build systems that generate repeat business. It takes patience, but it scales.
Approximately 1 out of 500 online leads converts to a transaction.
Paying 30–40% at closing is described as not scalable.
99% of agents want tell me the thing that I can turn on and sellers raise their hand and I can go in and take listings. I have not met an agent that has found that thing yet. So it's just, it's just not that easy. But I would just start with the sellers that you know, want to sell. And I've talked to all the people that have spent all the money with online seller lead Gen and the VAs in the Philippines to find the 1 out of not 100, but the 1 out of 500 of online leads that are generated turn into a transaction. And you could argue that maybe I'll go down the home light or the ideal agent path. You could do that if you have a really strong yard marketing program or you have some other way to generate multiple transactions. But in and of itself, you can't scale paying 30 to 40% at closing. So it's delayed gratification on your database, on your digital footprint and a FSBO or expired pro. That's the answer that nobody wants to hear, but it's the actual answer. And it's the awesome part about real estate because most agents won't have the patience to build any system in their business, which is really great for us.
