Real estate agents who want to stop trading hours for money need to build systems instead of just doing deals themselves. The speaker scaled his practice while raising a family by creating repeatable processes for lead generation, testimonials, and sales, drawing on E-Myth Revisited's framework of technician, manager, and entrepreneur roles.
Are you selling a ton of homes, making decent money, yet your time isn't your own? You know, traditional real estate success oftentimes leads to working evenings and weekends. And really there's not this path to time freedom. And the truth is, if you aren't able to step back from your business, you have a job. It may be a high paying job, yet if you don't set your business up with set systems and with sustainability in mind, you will be grinding out transactions, achieving traditional success. Yet you're still challenged to maybe achieve in areas of your life that are more important to you than real estate. Now, if you struggle with time, make sure you stick around. I'm going to offer you an invitation to my Time freedom challenge where I will coach you and train you on how to de link the time you spend in your real estate business from the money to you're able to achieve. If you like these videos, give me the thumbs up. Make sure you subscribe to the channel and turn notifications on so you know about new videos when they drop. I wanna go through some tangible things that you can do to set yourself up to be a business owner rather than just grind out transactions. You know, the first thing I did when I got into real estate was I achieved traditional success and I didn't want to have any part of it. I was a new husband in 2006. I was a new dad in 2007. Our second child, Kendall arrived in 2010. Those were the years where I was scaling my real estate business. The challenge though in the early years was that my hours were scaling radically as well and I didn't have any time freedom to sort of enjoy the fruits of my labor. The first book I read when I got into real estate was E. Myth Revisited by Michael Gerber. And if you have ever read the book he talks about, there's three sort of Personas inside of us, three people that are working in the business. And oftentimes we don't give enough time to the manager or the entrepreneur. And we give all the time to what that book calls the technician. You know, we do all of the technical work in the business and it's this mindset of, you know, how do we go from just grinding out transactions, doing the technical work in the business to spending time as a manager. A manager builds systems and gets people to run those systems and then how do we spend time as an entrepreneur? An entrepreneur is really looking to put systems in place and people in place to, to be able to enjoy time and money freedom. So it's this mindset to think of your business as if you were going to replicate it 10,000 times. So that's the E myth question. How would you have to think about your business differently if you were to replicate it 10,000 times? So instantly you may be thinking, well, that's impossible. I couldn't possibly show homes in 10,000 different markets at the same time. I couldn't possibly, you know, go on a listing appointment on a Saturday morning in 10,000 different markets. That's the whole point of this mindset shift, and that's the challenge I have for you, is how would you build leverage through the use of, you know, we talk about sustainable systems and empower people in real estate b school to still do real estate at a very high level, except you're not doing every job of the real estate agent. So when you think about your traditional success where you are right now and translating that into more of a business, it starts with your mind. And that's the number one thing I would say 80% of your success to make this transition from agent to owner starts in the mind. Another thing, and I just touched on it a little bit, is this concept of sustainable systems. What does that even mean? You know, if you're to make this transition from you're doing everything in your business to you want to be more of a business owner and have some freedom, be able to vacation without having to work in the business, you have to think of your business in terms of a system of systems. So let me give you some examples of systems that are running in my business and in our most successful members businesses that you can replicate in your business? Number one is database and referral marketing. You know, do you have systems in place that happen whether you show up or not to generate high quality buyer and seller leads from your database, from folks that know, like and trust you? And do you have systems to get social proof testimonials out into the interwebs where, you know, people are saying good things about you and people that are looking for a real estate agent are able to find those great comments and they're able to reach out to you. It creates this virtual cycle, virtuous cycle in your real estate business. You know, another example is a sales system. Are you the only one in your business right now that can sit down with a buyer and convince them to do business with you, sit down with the seller, convince them to not only agree to do business with you, but at the right commission structure and at the right asking price? Right. If you're the only one that can do those things in your businesses. You don't have a business, right? You're the genius, you know, in the business, and nobody else can sort of do what you do. That makes you a slave to your business. So it's just a different way to think about it. It brings me to another.
