According to NAR, how often does the average agent change brokerages?

Lars HedenborgBusiness Growth Coach

You Are Your Business ⭐️⭐️⭐️ #realestatebranding #larshedenborg #realestateagent

22 Mar 2023

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Short video advising real estate agents that their personal brand and business identity should live beyond their brokerage. The speaker warns that brokers (ReMax, Coldwell, Keller, EXP mentioned) are transient for many agents and cites an industry statistic about brokerage mobility; the piece urges agents to own their database, brand, and marketing stack rather than rely solely on brokerage-provided resources.

Questions this video answers

Every five years.

No matter how much you love your brokerage, you are your business. Whether you are with ReMax or Coldwell or Keller or Exp. According to NAR, the average agent changes brokerages every five years. Which means if you have built your brand, your database, your marketing stack on only what your brokerage provides you. God, what happens? What happens when you choose to change your way, your shingle hauls? And most agents don't think like that.