Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Are You Building a Community or Just Feeding Your Ego?

14 Jul 2025 · 0 min

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In this brief monologue, the speaker argues that many self‑identified thought leaders are attracted to the concept of community but are secretly motivated by a desire to remain the central star or savior. This ego‑driven mindset leads them to resist allowing others to contribute value, which ultimately self‑sabotages the community they claim to build. The speaker emphasizes that honest self‑assessment is essential; without recognizing and curbing the savior complex, leaders will undermine the health and sustainability of their communities.

And that's what I think most thought leaders are actually not ready for. They're like, they love the idea of the community and they love the idea of other people providing value, but at the end of the day, they kind of like being the star. They kind of like being the one that everyone needs. So if you're not honest with yourself, what you will find happen is you will self-sabotage your community in one way, shape, or form, because you don't actually want other people to provide the value. You want to be the savior. So you gotta be honest with yourself.