Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Bank Power, Embedded Everywhere

4 Oct 2025 · 1 min

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0:53

In this segment, the presenter explains that banks and credit unions possess unique regulatory powers—such as moving money via ACH and wires, issuing debit cards, and opening accounts—due to their charters and licenses. Many fintechs and retailers (e.g., Starbucks gift cards, Target RedCard) appear to provide these services directly, but they actually operate through a bank sponsor that supplies the necessary banking infrastructure. The discussion highlights how embedded finance depends on traditional banks to enable payment transmission and account creation for non‑bank companies.

Chapters

And for those that might not be familiar, the absolute 30th of you is a bank has the ability to move money, ACH wires, debit cards, and they have the ability to open accounts. Those are 2 things that are completely unique to banks and credit unions because of licensing and chartering that they have. Now, there are many, many, many fintechs or companies outside of banking that use the ability to transmit payments or open accounts. Starbucks is a great example. Anybody that has a Starbucks gift card, Target with their Red Card, or any retailer that offers their own card, seems like they're transmitting money and opening an account for Stacy Bishop. In fact, they're not. They are using a bank sponsor, one of those banks or credit unions with the charter and the licensing that I mentioned previously.