Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Banking, Embedded Where You Already Are

17 Oct 2025 · 1 min

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In this brief commentary, the speaker argues that Banking-as-a-Service (BaaS) will replace traditional mobile and digital banking by embedding core banking functions directly into consumer applications such as Uber and DoorDash. They assert that they will never return to standalone banking apps, emphasizing a future where banking services are seamlessly integrated into the platforms users already trust and use, powered by advanced technology providers that are already excelling in this space.

Chapters

So banking as a service takes what banks do so well and it embeds it in these applications like Uber and DoorDash and the other players we mentioned. For me, knowing that I will never go back to just traditional mobile banking or digital banking, that's the future. It's looking for ways to embed banking services seamlessly into apps I'm already comfortable with, I'm already using, and providers that are out there and available and killing it from the technology side. So that's what I think the future is.