Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Building New Modern Mom: Applying Business Strategies to Content Creation

3 Mar 2025 · 1 min

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In this video, Amanda Northcutt reflects on her inaugural full year dedicated to the New Modern Mom brand. She describes how she spent the early months immersing herself in the media landscape—listening to podcasts, attending webinars, and researching industry trends and monetization pathways. This research informed a strategic vision that she formalized through personal OKRs, helping her navigate the myriad opportunities and distractions in the creator economy. Northcutt emphasizes that the key to her progress was translating the business best practices that propelled her to a VP role—such as data‑driven decision‑making, structured goal‑setting, and systematic execution—into the context of her own content business.

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2024 was my first full calendar year being focused on New Modern Mom. And those first few months, I didn't know what New Modern Mom was going to be. It was really my time to have the capacity to think bigger. And I listened to so many podcasts, so many webinars, just trying to immerse myself in the media industry and understand what are the trends happening, where How could I take this? How do people monetize this world? And yeah, I started painting that vision and I set OKRs for myself, um, for the first year because in this world there are so many shiny objects and you literally could do anything. And, um, you know, I think what was really critical for me was taking all of those business best practices that made me really good at my job, that made me get to that VP level in an accelerated time period, and then starting to apply them to my own line of work and my own His name