Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Building your email list vs social media

18 Dec 2023 · 1 min

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In this brief conversation, Speaker A asks about the optimal balance between growing a social media following and investing time in building an email list. Speaker B emphasizes the critical importance of email lists, sharing a story about a major influencer who, despite having a massive social media following, had fewer than 10,000 email subscribers. This example illustrates a common pitfall among creators: treating audience channels as a hobby rather than a business. Speaker B warns that reliance on platforms like Instagram or TikTok is risky—if a platform disappears or the creator loses access, the audience is lost. The core message is that creators should prioritize email list growth and view their audience as a business asset to ensure long‑term stability.

Chapters

What's the right balance between building your social media following versus spending time building your email list?
This is a great question because I'm a huge advocate for the emails. I'll just tell you something really quick. We had worked with an influencer, massive following, by the way, like major influencer. If I told you who it was, you're like, oh my gosh, I love this person. You would be surprised they had less than 10,000 people on their email list. And this is someone that you would be like, you say, what? How many followers you have? And you only have how many people on an email list? And the thing is, this is actually the most common issue among creators in the industry right now, in my, in my opinion, actually, because they don't treat this as a business. What happens if you lose your Instagram, your TikTok tomorrow? Where you're gone, you're done, right?