Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Building Your Personal Brand: How to Show Up Authentically Online

1 Mar 2025 · 1 min

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In this segment of Amanda Northcutt’s YouTube talk, the speaker highlights a common challenge: figuring out who you are when you present yourself online. She argues that a personal brand should be an accurate, effective reflection of one’s true personality—essentially how a best friend would describe you. The speaker also points out the current limitation of AI tools, noting that they struggle to unlock or replicate authentic personal expression, making it hard for individuals to rely on technology to convey their genuine selves on digital platforms.

And so, you know, that is such a struggle for a lot of us is to figure out who am I online? And our personal brand businesses are driven by our own personalities and bringing yourself forward in a way that is an effective and accurate, like, reflection of who you actually are and who your best friend would describe you as. It's a very difficult thing and it's very hard to get an AI tool to unlock that for you and help you be yourself online. Absolutely.