Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Burnout? Don’t Hire in a Panic. Do This First.

11 Aug 2025 · 1 min

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In this short YouTube segment, a founder (Speaker A) describes a state of extreme overwhelm—an overflowing calendar, inbox, and unfinished bookkeeping—signaling imminent burnout. Recognizing the need to hire, the founder asks for guidance. Speaker B, an advisor/coach, emphasizes that the first step is gaining clarity by answering key questions about the role and needs. They stress the importance of drafting a well‑crafted job description that truly attracts suitable candidates, warning that a vague, hastily posted ad will only add chaos. Finally, they remind the founder that hiring is a deliberate, time‑consuming process that must be approached intentionally and sequentially to avoid panic hires and further stress.

Chapters

So, okay, I'm a founder, I've had this realization, I'm, I'm burning out, calendar's completely overflowing, things are falling through the cracks, I cannot do another month's books, and I'm— my inbox is overflowing. Okay, so I'm at this place of overwhelm, barreling toward burnout. I know I need to hire someone. What do I do next?
Okay, so first we have to get clarity. So we'd go through these questions and get those things written down. Then we have to create a job description that will actually attract people. That's a big failing that I see where, um, In this process, someone might just say, I need help with X, Y, and Z, throw it up on LinkedIn, email me if you need something, and it's just going to create more chaos for you. So actually, let me back up a second. One of the first things people need to do is understand this process takes time. You can't just get this done in a few hours. You have to be intentional with it and follow the steps in order to get the right hires.