Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Challenges of pioneering a new field

28 Mar 2024 · 1 min

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In this monologue, the speaker explains their strategy of seeking paid, hourly advice instead of informal "pick your brain" requests, emphasizing respect for experts' time. They recount hiring a consultant who guided them through establishing a consumer packaged goods (CPG) brand in Canada, leveraging research and connections within the pet food industry to navigate the process. The speaker reflects on their broader mindset of approaching new opportunities with a problem‑focused, consult‑first approach, noting a recent invitation to help launch a tech app despite having only coached entrepreneurs and never built an app themselves. The narrative highlights practical entrepreneurship tactics: valuing expert time, systematic brand setup, networking in niche markets, and embracing unfamiliar projects with confidence.

Chapters

I don't often reach out to someone and say, hey, can I pick your brain? I say, no, I have a problem that I, or something I would love advice on. Do you have an hourly rate? Can I hire you for an hour of your time? Mm-hmm. That's my approach that has worked really well for me. And I, because I deeply appreciate other people's time and experience and expertise. Anyways, so I hired her. She guided me just through the steps of setting up a CPG brand. In Canada, amazing. And then I researched and I like I got connections in the pet food space. I asked a ton of questions, and I got through and I figured it out. And I feel like that that's and now I feel that way about anything. Like if someone presented to me, this is like the last thing on this topic. I was presented with an opportunity not long ago to help launch an app in a tech company. I've coached tech entrepreneurs. I haven't built one myself, and I was really open to it. And I said, I said yes.