Content plan vs distribution plan

What makes you so good at growth marketing and how can our Creator Economy listeners apply your learnings in their own businesses?

Yeah, it's a great question. Growth marketing is so interesting. It's changed so much. And even the term like head of growth, I feel like is very kind of nebulous. No one knows exactly what that means. Is that a marketing role? Is it a sales role? I think that it's an interesting term. But the way that I think about growth at this stage, growth marketing specifically, is it kind of starts by having an eye towards distribution and amplification. So it's funny, actually, in my class, So in that class, where it kind of culminated in people building a content calendar, one of the things that I was very focused on in that class was to make sure that it wasn't just a content calendar, but it was also a distribution plan. One of the things that when I work with teams and in my own role, all the companies I work with is I push really hard in saying, how are you distributing this? And how are you getting this in front of more eyes? So it's not enough in today's world to just make content and just post it on social