Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Creating your own product line

4 Apr 2024 · 1 min

Watch on YouTube

1:00

In this monologue, the speaker outlines a next‑level strategy for creator‑first businesses: turning subject‑matter expertise, personal brand, and community into a line of physical merchandise. By moving beyond affiliate commissions, creators can design and sell items such as hoodies, sweatshirts, mugs, stickers, posters, journals, t‑shirts, zip‑up hoodies, conversation cards, hats, and beanies. The speaker emphasizes that this process is enjoyable and, based on work with multiple creators, it significantly boosts brand affinity and customer lifetime value (LTV), ultimately increasing the average revenue earned per customer.

Chapters

So that's kind of like the next level for a creator-first business. And so you've got your subject matter expertise, your community is kind of around the campfire for those kinds of conversations about that. But you can level up by creating a brand out of your subject matter expertise, your likeness, and your community, and then sell physical products as a result. Think like hoodies, sweatshirts, mugs, stickers, posters, journals, t-shirts, zip-up hoodies, conversation cards, hats, beanies. I mean, like, Those are pretty basic too. I mean, they do some really, really interesting stuff over there. So if you're making money in affiliate fees, think about how you can flip the script and have your own stuff. It's a fun, it's actually a really, really, really fun process. We've worked with a number of creators who have their own product line and has really, really leveled up their brand and made, it's increased their brand affinity with their customers. It increases LTV. Again, the amount of money on average you make from each customer.