Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Creator media kits bring higher quality brand deals

11 Apr 2024 · 1 min

Watch on YouTube

0:40

In this YouTube segment, the speaker advises creators on how to approach brand sponsorships by using a concise 1‑to‑2‑page media kit. The media kit functions like a resume, presenting the creator’s audience size, demographic breakdown, interests, and pricing structure. By providing this professional, data‑driven overview, creators signal experience and credibility, which helps attract more serious and higher‑value brand partnerships. The speaker notes that successful influencers typically have such kits ready to share with potential sponsors.

Chapters

When people approach you about brand sponsorships, it's kind of like anything else. You wanna have a resume or a suite of like, you know, a description of what you've been doing. And so media kits are a great way to do that. It's kind of a short 1 to 2 pager that you can send a potential brand. It will have information about your audience size, maybe demographics, you know, how old the folks are, what their interests are, and then also your pricing. So I find that, you know, influencers who are super successful, they typically have a media kit or some type of product offering and pricing that they can send somebody. It just sends that signal of, hey, I've been doing this a long time.