Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Creators, don't fall for these kinds of brand deals

12 Apr 2024 · 1 min

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In this monologue, the speaker highlights how many creators—especially those lacking business training—are exploited by brands that approach them directly and offer low‑cost products in exchange for promotion. The speaker notes that such product‑for‑promotion deals often cost the brand only $50‑$500, yet the creator’s audience size (e.g., 275,000 followers) would merit a payment of around $12,000. The speaker cites Level Up Creators as an organization that exists to educate creators about these inequities and to help them negotiate fair compensation.

Chapters

creators getting taken advantage of in brand deal type arrangements. So creators who are not like in the business realm, like that's not their niche, typically don't have— and I'm drawing with a wide brush here or whatever— typically don't have like a whole lot of business knowledge or education. And I mean, that's literally why Level Up Creators exists, right? But one thing that I'm hearing very consistently that is really disturbing and frustrating to me is that when a brand approaches a creator directly, not through like an agency or brand talent management or anything like that, they are offering things like, well, we'll give you this piece of product in exchange for you promoting it to your audience of, you know, 275,000. And the cost to that company for whatever piece of product they're offering the creator may cost anywhere between, you know, $50 and $500 or something like that, when in fact, The creator should be paying— being paid like $12,000 or something for that brand deal.