Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Creators, sales should not feel icky if you’re actually helping people

12 Feb 2024 · 1 min

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In this segment, the speaker addresses creators and small‑business owners about the lingering social stigma that makes asking for payment feel uncomfortable. She points out that there are few visible role models who openly sell their work, especially in the small‑business community, which reinforces the belief that selling is “icky.” She emphasizes the need to repeatedly remind oneself and clients that their product or service provides genuine value and can legitimately improve people’s lives, reframing sales as a helpful solution rather than a selfish act.

Chapters

It still feels socially unacceptable to tell people, I have a thing that's valuable and you should pay money for it. Because we haven't seen— we don't have a lot of good role models for that, especially in the small business space. So I find myself having to, like, in my community of clients, we have a lot of conversations about that, and we have to say it to ourselves over and over again that what you have is valuable and you are not being icky when you tell people. Hey, I can solve your problem with this and your product or service can legitimately improve people's lives in some way.