Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Demonstrating success and offering favorable terms

13 May 2024 · 1 min

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1:05

In this advice segment, the speaker emphasizes that showcasing concrete sales numbers from previous collaborations makes proposals more compelling to potential creator partners. Demonstrating a track record of successful, revenue‑generating collaborations increases the likelihood that a more established creator will agree to work together. The speaker recommends offering highly favorable terms—such as larger revenue splits (e.g., 70% to the partner) or equity stakes—especially when the partner is expected to drive the majority of sales. The advice stresses aligning the right product, timing, and offer, and highlights empathy as a central, indispensable element of successful selling and negotiation in any environment.

Chapters

And then once you have sales numbers, just 'cause that's gonna be easier for the creator to say yes to because it's gonna be truly mutually beneficial. But if you're kind of like reaching up, that's great and that's awesome and that takes a lot of courage to do. So right on. But if you have that track record of success with a couple of other peer collaborations and this creator who is a couple steps ahead of you can see that your collaborations have been successful, they have generated sales, they're gonna be far more likely To do a deal with you, and you should definitely be willing to give them more favorable terms. Again, talking about equity, they're likely to bring in more sales than you are, depending on the product, which we're hoping again right person, right time, right offer, right way. And so the equitable thing might be to give them a larger split, or maybe they get 70% of the sales that come from their community, or something like that. So think in those terms and what would be a good deal for them. Having empathy is. Absolutely key and central and inextricably tied to successful selling in whatever selling environment you are in. You know, when you're trying to get someone kind of on your side of the table and see your way of things.