Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Designing your ideal customer journey

6 Mar 2024 · 1 min

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In this instructional segment, the presenter emphasizes that a clear destination and defined steps are essential for creating an effective customer journey; without knowing where you want your audience to go, you cannot guide them toward the desired transformation. The speaker then provides a practical action step: prepare for a brainstorming session by choosing a medium—digital tools like Figma or Miro, a traditional whiteboard, or a large roll of butcher paper taped to a table. The recommendation includes taking detailed notes and dedicating a focused, multi‑hour session to map out the journey, ensuring all necessary steps are captured.

Chapters

So as you are designing this ideal customer journey, and I would totally invite you to take notes on this, remember that if you don't know where you wanna go, you're never going to get there. And in this instance, that would go something like, if you don't know where you want your audience to go and you don't know the steps required to get them there, they'll never get there. So you'll never be able to instigate that transformation that you really want to with any product or service that you're offering. Okay, so here's the write notes part. I, well, your action step here is kind of like to set yourself up for a brainstorming session, whether that's on your tablet, a Figma diagram, a Miro board, your whiteboard. My personal favorite is I keep like a giant roll of butcher paper from like Hobby Lobby or something like that. I roll it out on our giant dining table, tape it down, and we'll just like go to town on like a 4-hour brainstorming session.