Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Do, Don’t Do, Delegate, Defer: The CEO’s Framework for Focus

28 Mar 2025 · 1 min

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In this brief presentation, the speaker introduces a four‑bucket productivity framework—Do, Don’t Do, Delegate, and Defer—intended to help leaders act like CEOs by categorising every activity in their workday. The core message is to create leverage by focusing on high‑impact tasks (the “big rocks”) that move the business forward, rather than getting trapped in endless low‑value busywork such as striving for inbox zero. By deliberately placing the most important work first and assigning or postponing the rest, individuals can invest their time where it yields the greatest return and avoid the unsatisfying cycle of administrative chores that do not advance strategic goals.

Chapters

It's do, don't do, delegate, or defer. So everything that we do during our workday or life day, as it were, can fit into one of those 4 buckets. And so helping our participants act like CEOs and do, don't do, delegate, and defer tasks so that they are creating leverage when they work, not just spinning their wheels or doing highly administrative work that is not necessarily very productive. We understand at the end of the day that those things have to happen, but are we putting, you know, the big rocks in the jar, if you will, first and making sure that that the things that actually need to get done to move the business forward are getting done, as opposed to constantly trying to manage to inbox zero and other activities that are never-ending and unsatisfying and don't actually get anything done. So, making sure that we're spending our time in places where it is best invested is kind of first and foremost.