Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Don't get taken advantage of in your brand deals

15 Apr 2024 · 1 min

Watch on YouTube

0:59

In this YouTube segment, Amanda Northcutt (Speaker A) asks how creators can shift their mindset toward value‑based pricing for brand deals and avoid being underpaid when they manage sponsorships themselves. Speaker B shares a concrete anecdote: a creator quoted a flat $3,000 fee for a 10‑minute video, only to discover a similarly sized influencer received $18,000 from the same brand two months later. The story highlights the difficulty of negotiating without market intelligence and underscores the need for creators to adopt value‑based pricing, research comparable deals, and leverage community knowledge to prevent exploitation.

Chapters

But how can we help creators, Caroline, like change kind of their mindset around value-based pricing with regard to brand deals? And if people are handling brand deals on their own, kind of taking the DIY approach, how can we help them not get taken advantage of?
That is a great question and can definitely be challenging for first-time or new creators. I actually worked with somebody that they had a company come to them and were like, hey, we'll pay you for a YouTube video. And this Creator, you know, didn't know what to charge. So she was like, I'm gonna like suggest $3,000 as a flat fee for a 10-minute YouTube video. Only to find 2 months later that the same company was sponsoring a different YouTube influencer, you know, roughly the same amount of followers or subscribers. And they were paying that creator $18,000 for a video. Hmm. So if you've agreed to a $3,000 deal and you know somebody over here is working with the same company and they're getting paid $18,000, it's gonna be a lot harder to sort of leverage that knowledge.