Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Don’t Waste the Follow: Turn LinkedIn Attention Into Leads

26 Mar 2025 · 1 min

Watch on YouTube

1:00

In this segment, the presenter explains that many LinkedIn creators fail to capitalize on the momentum generated when a new follower discovers and likes their content. The core recommendation is to immediately present the new follower with a free lead magnet—such as a guide, live webinar, top‑10 list, mini‑course, or newsletter—to convert top‑of‑funnel attention into a middle‑of‑funnel lead. By capturing the follower’s email address, the creator gains permission to engage them directly in their inbox, increasing the know‑like‑trust (KLT) affinity and moving the prospect further down the sales funnel.

Chapters

So let's say somebody runs across your LinkedIn post because the algorithm served it up for them and they, they really liked it. They end up following you. The biggest first problem that I wanna speak to is that creators sometimes forget to capitalize on that attention that they're getting on that new follow. And so that's great. Someone's followed you, they like you, there's some momentum there. And so how do we capitalize on that momentum by immediately putting an offer? A free solution usually, um, in front of this individual who really likes you already. And so we wanna increase affinity, the know, trust, and like factor by offering a lead magnet, right? Like this is a guide, this is a live webinar, it's a top 10 list, it's a free mini course, uh, or your newsletter if you have an email newsletter. So it's getting people from a top of funnel to the middle of the funnel. And we define the middle of the funnel as you have someone's email address, you, you own the lead, you have permission to, um, spend a little bit of time with them in their inbox, right?