Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Entrepreneurs Need Both a Telescope and a Microscope

28 May 2025 · 1 min

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In this concise monologue, speaker Amanda Northcutt emphasizes that successful entrepreneurs must alternate between macro‑level (telescope) and micro‑level (microscope) viewpoints. She explains that the microscope view lets founders closely examine problems, challenges, and detailed solution work, while the telescope view helps them step back to define what they are truly trying to solve and envision their future direction. Northcutt stresses the importance of intentionally pausing day‑to‑day operations to reflect on goals and strategic intent, arguing that balanced perspective is essential for effective decision‑making and sustained growth.

Chapters

You know, I, I speak a lot to clients about the value of, as an entrepreneur, you need to have a telescope and you need to have a microscope. You need to know when to use both, right? Like, there's sometimes you got to get really close into what's happening or problem solving, right? And I think that decision-making requires you to have both, right? That you have to be able to really kind of look closely and objectively at the problem or if— or the challenge. Sometimes it's not a problem per se, but like What are we trying to solve for? And that requires the telescope, right? To then look at, okay, instead of just doing my day-to-day, which, you know, your days get just filled, I have to be able to pause at some point and say, okay, so what am I trying to solve for? And what do I want my future to be?