Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Finding Your Online Identity: How to Build a Personal Brand That Feels Like YOU

3 Mar 2025 · 1 min

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In this segment, the speaker highlights the common struggle of defining one’s online identity, emphasizing that personal‑brand‑focused businesses must authentically reflect the creator’s true personality—essentially how a close friend would describe them. She points out that achieving this genuine self‑presentation is challenging, and current AI tools are not yet capable of reliably unlocking or reproducing an individual’s authentic voice online.

And so, you know, that is such a struggle for a lot of us is to figure out who am I online? And our personal brand businesses are driven by our own personalities and bringing yourself forward in a way that is an effective and accurate, like, reflection of who you actually are and who your best friend would describe you as. It's a very difficult thing and it's very hard to get an AI tool to unlock that for you and help you be yourself online. Absolutely.