Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

From Behind-the-Scenes to Center Stage: Building a Brand That Actually Reflects You

1 Jul 2025 · 1 min

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In this testimonial-style monologue, the speaker recounts a career spent coaching boards and serving as a fractional executive, deliberately staying out of the spotlight. She explains the launch of Level Up Creators, an organization built around her personal brand as the public face of the business. Defining that brand proved difficult and expensive—she estimates a six‑figure investment to clarify identity, positioning, differentiators, and ideal client profile. A consultant then delivered a clear, organized, and actionable brand framework in just 90 minutes, which she describes as a game‑changing solution that finally put the brand on paper.

Chapters

I've turned down multiple CEO positions in the past. And so I've always been kind of the background person coaching the board and the C-suite or being a fractional executive, things like that, but always like one step back from the limelight. And so to have this organization where my personal brand is the face of the business, and this is, you know, Level Up Creators is my and my, you know, founding team's like brainchild. And it is a reflection of who I am and who we are. And we had a lot of trouble putting our finger on that. And I mean, we spent— I'm not sure how much, but solidly 6 figures trying to figure out the brand, right? And figure out who we are, how we show up, what our key differentiators are, who we should be working with, you know, the type of people that are going to be most attracted to us. And I mean, you had that drawn out of me in 90 minutes and spit out this deliverable that is incredibly helpful, well-organized, and actionable.