From Selling Meat Sticks to Coaching Creators (Without Ever Planning To)

How Fire Creek Snacks grew without paid ads and with like through storytelling. And all of a sudden I'm like, this is actually a cool hook. And so then people started asking me to talk about that. And then people started saying, how are you doing this? And so the whole like entry point into a coaching business, which I never identified as a coach, I was like, I do marketing for people. I sell meat sticks. I do marriage, you know, information products. I'm not a coach. But I became a coach because in 2021, people started saying, What would it look like to work with you? And so that was the first time I had to kind of give a number and say, well, I don't know, give me this much money and I'll meet with you on Zoom, I guess, and we'll figure this out. And I did that about a dozen times. And then I realized there's a system behind this, right? And it was like, I'm doing the same kind of work with each of these people. And so I created my first small group coaching experience in 2022. And then that was cool. And it was like better money and it was better leverage. I found I actually enjoyed the format.