Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How OKRs Took Me to VP Level—And How I Use Them to Grow My Business

28 Feb 2025 · 1 min

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In this interview segment, Speaker A explains how she leveraged the business best practices that propelled her to a VP role and adapted them to her own entrepreneurial venture. Central to her approach is the Objectives and Key Results (OKR) framework, which she employs in an annual planning cycle and revisits frequently throughout the year. By continuously reviewing her OKRs, she ensures she says "no" to low‑impact activities and "yes" to initiatives that align with her strategic objectives, thereby driving growth and maintaining accountability in her personal business. Speaker B provides a brief definition of OKRs, highlighting their prevalence in tech for goal‑setting, accountability, and leadership.

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And I think what was really critical for me was taking all of those business best practices that made me really good at my job, that made me get to that VP level in an accelerated time period, and then starting to apply them to my own line of work and my own business. And so, I have OKRs. I do OKR planning every year. So, I just went through my second round of OKR planning. on it very frequently to make sure that I'm saying no to the right things and yes to the right things.
Okay. And for those of you who don't know, OKR stands for Objectives and Key Results, and it is a very common framework, especially in tech, for goal setting and accountability, management, leadership, all those kinds of things.