Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How the Chief of Staff Role Became the Hottest Corporate Position

22 Sept 2025 · 1 min

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1:12

In this segment, the speaker reflects on the rapid rise of the chief of staff (CoS) role over the past five to seven years, noting how it has shifted from an obscure position to one that is widely recognized in corporate settings. Drawing on personal experience as a CoS in 2020, she describes the challenges of repeatedly explaining the role to colleagues at a time when few others held the title. She then outlines the dual mission behind founding "Ask a Chief of Staff": (1) to build a business that serves the growing CoS market, and (2) to provide ongoing education that clarifies the role’s responsibilities and nuances. The speaker highlights recent outreach efforts—including speaking engagements and a feature in Fast Company—to spread awareness, help CEOs and other leaders understand the CoS function, and ultimately improve hiring decisions for this emerging position.

Chapters

I think one thing that we really hit well with the, let's call it founding of Ask a Chief of Staff, is that the chief of staff role has been growing in popularity. And I would say in kind of prominence over the last 5 to 7 years. I mean, when I was a chief of staff in 2020, nobody else I knew was a chief of staff. I had to really try to explain to people over and over again what I did as my job. And nowadays, you know, you walk into a room and you tell people you're a chief of staff, there's at least kind of more of an understanding. Maybe they don't know the nuances, but they've at least heard of it. heard of the title in the corporate world nowadays. So, all that to say, I think that we had a twofold opportunity. One, obviously, to build a business around the chief of staff space, but also continue to provide education on what the chief of staff role is. There's still a lot of ambiguity around the role. There's still a lot of clarification that we try to provide. And so, when we are able to do speaking engagements, when we are able to publish in Fast Company earlier this year, we're able to help spread more knowledge and education about the chief of staff role and help employers like CEOs, other companies make better hiring decisions overall.