Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How to create consistent revenue with brand deals

16 Apr 2024 · 0 min

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In this video, creator Amanda Northcutt explains why relying solely on one‑off brand deals makes it difficult for creators to achieve stable, predictable monthly recurring revenue (MRR). She highlights the volatility of typical brand collaborations and introduces ambassadorships—long‑term partnerships with brands—as a more reliable income source. By securing one or more ambassadorships, creators can smooth out earnings, reduce month‑to‑month fluctuations, and build a steadier financial foundation for their content business.

The whole ambassadorship thing is very, very interesting because we talk a lot about MRR being really up, down, all around. So the amount of consistent money that a creator makes per month, MRR, monthly recurring revenue, it's really, really hard to nail that in a consistent, predictable way with brand deals alone. But if you can leverage an ambassadorship or 2, that kind of like changes the game a little bit.