Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How to double your brand deal rates

13 May 2024 · 1 min

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1:01

In this segment, the speaker advises influencers to recognize the heightened value that comes from having a critical mass of followers within a specific niche. By internalizing their worth, creators can leverage the concept of inimitability—the uniqueness of their offering—to command higher brand‑deal prices. The speaker stresses the importance of researching comparable deals (comps) and considering equity to determine what constitutes a fair arrangement for both the influencer and the brand. Rather than relying on generic per‑1,000‑follower pricing formulas, creators should define the concrete results they need to deliver for each partnership, allowing them to set rates that reflect the true impact and value they provide.

Chapters

If you have a critical mass of followers within your niche, the more valuable what you have to offer is, whether that is digital products directly to your audience or if it's brand deals offered to bigger brands and companies, obviously. So knowing your value and knowing your worth and really internalizing that and knowing that you have something special to offer. A pricing— a term that's used in pricing is inimitability. The uniqueness of what you have to offer is a major lever for driving up prices. And then back to Caroline's point about making sure that you're checking on comps and thinking about equity as well. So what is an equitable deal for you and for the brand? And so what kind of results would you need to deliver in order to charge X number of dollars? And so that's gonna vary from brand to brand and company to company. And so we would advise you to not Google how much should I charge for an Instagram post, because they're gonna give you just like a, you know, per 1,000 followers metric and don't think about it that way.