How to make automated messages personal

Let's talk a little bit about how does it help a creator-first business? Well, there's a number of different ways, but one is that it allows you to grow your business very, very efficiently with a high degree of personalization. And I know that that sounds almost in conflict with the term marketing automation, like we're talking about a personalized customer journey. But when you approach writing emails or text messages within marketing automation, a marketing automation system, you wanna actually think as though you're writing to just one member of your community who is sort of like representative and embodies the spirit and the vibe and the culture of your community.